Alex Cudlin is pleased to announce the new sponsorship agreement with a prestigious English company. www.theaussieshop.co.uk has just become a product supplier for Alex in his 2008 World Championship campaign. “The Aussie shop” is a family run business in England specializing in swags imported directly from Australia.

“I’m very excited that www.theaussieshop.co.uk has become a product supporter of mine. Being an Aussie,  I miss not having some of the Aussie essentials at the circuit. I have an Aussie made swag at home in Australia and use it all the time. “When Caroline Sawyer, from www.theaussieshop.co.uk,  said she can supply me with a couple of swags, I was really excited” said Cudlin

The Burke and Wills swag is certain to become a big hit in endurance racing. With many of the races being 24 hour events, a lot of the pit crew must sleep in the pits during the races. Because they need room in the pits and need to be ready in case a rider comes into pit lane,  most of the pit crew just sleep on the cement. With the swag, the pit crew can just unroll it onto and ground and sleep in comfort. The Burke and Wills swag houses a mattress and has a tough base.

“The swag is still very much a new concept in the UK and we hope that some of our enthusiasm for this great product will wear off on WEC riders and teams. A swag, for those of you who don’t already know, is essentially a tent, bed and mattress all in one, which can be ready to use in seconds by simply unrolling it. “We are happy to run our logo with Alex and hope for success in his 2008 World Championship campaign,” said Caroline Sawyer

For prices and where to buy, contact Alex Cudlin or simply visit www.theaussieshop.co.uk